One out of four people thinks voice search is poised to take over the way we use search. Will your business be prepared for this pivot? We’re talking all this in today topic- Voice search SEO optimization.
Although people still predominantly use text to search, voice search is quickly rising in popularity. The advent of smart home devices has made speaking to our electronics a normal, everyday activity. As the voice search rises, your website needs to be prepared to handle these interactions.
Not sure where to start? This guide will help you learn how to optimize for search by voice. Just follow these steps, and your site will sync seamlessly with more voice searches, linking you with the customers who are looking for you!
7 Top Voice Search SEO Optimization Tips
Here are some of the top voice search SEO optimization tips which you can follow to get your website optimized for voice search. These are the proven voice search SEO optimization tips to follow in 2019.
1. Understand Google Hummingbird
If you want to succeed with voice search optimization, your first step is understanding how Google handles these inquiries.
After Google first unveiled its early voice search options, it also unveiled a revolutionary update: Hummingbird.
The search engine’s updates are famous for shaking up the SEO world, and Hummingbird was no exception.
With Hummingbird, Google put a new emphasis on user intent. Instead of reading searches literally, the search engine got much better at determining the actual meaning of a question or phrase.
This allowed Google to interpret spoken-word searches much more accurately. People could now use the search engine with voice and trust that it would respond accurately to their conversational inquiries.
2. Refine Your Keywords
Now that you know a bit about how Hummingbird works, it’s time to refine your approach to keywords accordingly.
You probably already know that content is one of the most important aspects of digital marketing (read more here). But creating content for voice search requires its own approach. This means specifically investing in long-tail keywords that reflect the way people actually talk.
For example, when people search for a location using voice, they probably won’t say “Coffee shops near me” Instead, they’ll say “Where is the nearest coffee shop?”
Voice searches often involve questions like this, as well as incomplete phrases. Think about how people sound in conversation. If you use a call option for customer service, you might take some time recording the ways people phrase common inquiries there. Then, use that information to build a list of long-tail keywords.
3. Get Local
People conducting voice search are often looking for local businesses, just like people conducting text searches.
If your company is based in a physical location, make sure your site is optimized for those local searches.
For example, target place-specific words and phrases in your keywords, such as “nearby” or “closest.” Then, make sure that Google will provide searchers with the information they want about your business.
To make this happen, claiming your Google My Business page and filling it out completely is a good start. Once you have that completed, searchers will quickly see a sidebar with information about your location, hours, contact information, and more after searching for your business.
4. Answer Customer Questions Online
When people ask questions about your business using voice search, will your site deliver?
You need to focus on this as this also considered as one of the top factors for voice search SEO optimization. One of the best ways to optimize for voice search is to build pages into your site or blog that answer common questions about your industry, product, or business. Those questions will become your keywords, so your site pops up when people search those conversational questions.
A frequently asked questions page on your site is a great way to optimize for those questions. You can also device blog posts to answering specific questions in detail. For example, you could talk about ways to use your product, troubleshooting for common issues, the history of your industry, and much more.
5. Refine Your Content Approach
In addition to using your content strategy to answer questions, you can refine your content even further to get the most out of voice search.
To achieve this, try linking certain questions with certain points in the customer journey, and building your content accordingly. For example, you could create categories for questions people have when they first become aware of your brand, versus questions they might have post-purchase.
An “awareness” question might be: “What’s the best restaurant in my neighborhood?” If you create content that’s optimized for that question, you’ll lead customers to your particular restaurant.
Then, after they’ve visited once, they might have further questions, like “How can I save money when eating at restaurants?” The more you can anticipate questions all along this journey, the more success you’ll have.
6. Focus on Mobile
While some people use voice search on the desktop, the vast majority of them will search using their mobile devices. This means that optimizing for voice search goes hand in hand with optimizing for mobile search.
Make sure your site is mobile-optimized, so it looks great when people pull it up using their voice search options. Don’t forget to invest in the site’s speed — people on mobile will rarely wait for a site to load for more than a few seconds.
Finally, the pages within your site all need to be fast to load. Otherwise, users will quickly navigate away and might land on a competitor’s site instead.
7. Rework Your Existing Content
When you optimize for voice, you’ll invest in lots of new content for your blog. However, you can also get great results by reworking the content you already have. This also saves time and money spent on the optimization process.
For example, maybe you have a blog post about cosmetic procedures for your dental office website. You can rework the information to answer the question that people are likely to ask using voice search, like “Should I get my teeth fixed?” You’ll keep the same post, but make it more likely that the right people will find it.
Ready to Harness the Power of Voice Search? Follow these
Don’t wait until the voice search takes over the SEO world. Get on top of voice SEO now, and you’ll rake in the benefits as this method becomes more popular. By 2020, it is expected that the voice search will reach 50% of the total search. Is your website voice search SEO friendly to get the benefit?
If your website needs a lot of optimization work, you might want to hire a web developer to get set up. Don’t miss our guide to hiring the right one!