Like it or not, digital marketing is here to stay. In fact, digital marketing spending is actually expected to increase to $120 billion by the year 2021.
If you limit yourself to only using traditional marketing methods, you’re going to have a hard time standing out in 2019 and beyond.
Not sure how to start revamping your marketing strategy and expanding into the digital age?
7 Ways to Use Technology In Marketing
- 1 7 Ways to Use Technology In Marketing
- 1.1 1. Social Media to Expand Customer Reach
- 1.2 2. Geotagging to Boost Discoverability
- 1.3 3. Analytics for Audience Research
- 1.4 4. Tools to Optimize Online Forms
- 1.5 5. Email Marketing to Provide Value
- 1.6 6. Marketing Automation to Increase Efficiency
- 1.7 7. ABM Platforms for Targeted Research
- 1.8 Share this:
Listed below are nine awesome ways that you can implement technology in marketing to boost your sales and grow your business.
1. Social Media to Expand Customer Reach
One of the easiest ways your business can start using technology in your marketing efforts is to establish or expand your social media presence.
It’s not enough just to have a Facebook page with a few likes or Instagram account. You also need to be active on those platforms.
Social media makes it easy for you to showcase your products or services and engage with the people who are most interested in using them.
By providing value and proving to your social media followers that you are an authority in your field, you can gain more leads and increase the number of people who are interested in what you have to offer.
2. Geotagging to Boost Discoverability
Geotagging (also known as geocoding) is a great tool that ensures future customers know where to find your business.
It allows you to add the latitude and longitude coordinates of your business to your online content. This includes blog posts, videos, photos, and your business’s website.
By adding these coordinates, you allow your business to be added to online maps.
This, in turn, makes it easier for people to find your business when they’re conducting an online search for companies that sell certain products or provide certain services.
3. Analytics for Audience Research
As a business owner, you know that the more information you can gain about your customer, the easier it is to create marketing campaigns that appeal directly to them.
Online analytics tools provide you with a ton of useful information about the people who are interested in your products or services.
One of the most basic online analytics tools that every business ought to use is Google Analytics.
This tool is free to use, and it provides you with a lot of information. There’s a reason it’s a favorite among the majority of small and medium-sized businesses.
4. Tools to Optimize Online Forms
It’s not enough for people to visit your website. They need to engage with your business in some way. That usually means filling out some kind of form so that you can follow up with them later.
By optimizing your online forms, you can increase the number of people who will fill them out. This, in turn, allows you to reach more people and potentially sell more products or services.
There are many tools that will help you optimize these forms.
Wordstream has a free Landing Page Grader tool that helps you figure out where the issues are with your landing page and why people aren’t filling out your forms.
Tools like Unbounce also let you create A/B landing pages to test different styles and see which one yields higher engagement and more conversions.
5. Email Marketing to Provide Value
Regular social media posting is key if you want to provide value to your customers. The problem with social media, though, is that it works in a way that makes it hard for lots of people to see your posts.
To ensure that the greatest number of customers and potential customers receive your content, it’s important to set up an email list and send out regular updates.
You don’t want to spam your subscribers, of course, but you should send out personalized emails. This will help you stay in the forefront of their minds.
There are lots of email marketing tools like MailChimp that will help you set up an email list.
6. Marketing Automation to Increase Efficiency
The more personalized your emails can be, the better. Marketing automation allows you to learn as much about your customers as possible. Thus you can personalize your emails to their specific needs.
Marketing automation technology lets you provide customers with additional information about products or services that subscribers were researching earlier in the day.
It also helps you to create additional messages to help customers along on their buying journey and encourage them to complete a purchase.
Marketing automation allows you to stay in touch with past customers, too. And remind them about products they like in the past. Or you can remind them to restock on items that they bought a few months ago.
7. ABM Platforms for Targeted Research
If you’re interested in taking the account based marketing approach and targeting just a few big-name accounts, you definitely ought to be using an account based marketing platform.
These platforms take a lot of the guesswork out of the ABM process and help you to streamline your ABM strategy.
The right platform will help you to analyze buying signals and research accounts to see which ones you should be targeting with your ABM campaigns.
An ABM platform can also provide you with helpful information about your campaigns to see how they’re performing.
This, in turn, allows you to streamline your campaigns. And improve them to increase your conversion rate and ensure you’re seeing the best returns on your investment.
Learn More Ways to Use Technology in Marketing
As you can see, there are many different ways that you can use technology in marketing plans and campaigns.
From social media and email marketing to geotagging and ABM platforms, there are many different tools your business can start using today.
These different tools will help you expand your business’s reach, increase revenue, and keep up with your competitors.
Do you want to learn about other great types of business technology? If so, be sure to check out the Technology section of our site today.
You’ll find a variety of helpful articles here that cover everything from video scheduling to finding the right web developer to revamp your business’s online presence.